Our speciality lies in providing high quality, low cost insurance for the Over 50s. Our experience, expertise and readiness to discuss your specific needs allow us to negotiate the best deals for you.

Why can we get you a better deal if you are Over 50? Put simply, it’s because people who are Over 50 tend to be more careful, and are therefore less likely to make insurance claims. As a lower risk customer you have every right to expect to pay less for your insurance. Once we know exactly which products and level of cover you need, we negotiate the best possible deals for you from our selected insurers.

Our size helps you too. As we have nearly a million home, car and travel insurance customers, we are able to offer you better deals to those you could expect to get elsewhere.

RIAS specialises in providing high quality, low cost insurance for the Over 50s. Since our launch in 1992, we have become one of the fastest growing insurance intermediaries. Dedicating ourselves to the Over 50s market means our customers enjoy the benefits of service and products tailored to their specific needs, the best advice and great value for money.

We are now one of the largest providers of general insurance to the Over 50s in the UK, and nearly a million people have chosen us for their home, car and travel insurance. We are a healthy, profitable and growing company with more than 1,100 employees.

We work as an insurance intermediary between you and our selected insurers. We provide you with everything you need to make a decision on the insurance that’s best for you.

Our head office is in Bournemouth, with another main office in Belfast. If you would like to know more about us, please get in touch via the ‘contact us’ button above, we’d love to hear from you.

Thank you for visiting the RIAS website. We trust that this website is a useful resource for you. If you have any suggestions as to how we could make the site more useful, please do not hesitate to provide us with your feedback.

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Terms and Conditions

Terms of Business

To find you the best deal, we choose policies from a range of the country's top insurers. These include:

Home insurance partners:

• Fortis Insurance Limited
• Canopius at Lloyd's
• Legal & General Insurance Limited
• AXA Insurance UK PLC
• J.R. Clare

See our home insurance frequently asked questions

Car insurance partners:

• Fortis Insurance Limited
• Sabre Insurance Company Ltd

See our car insurance frequently asked questions

Travel insurance partner:

• Europ Assistance

See our travel insurance frequently asked questions

Breakdown cover partner:

• Europ Assistance

See our breakdown cover frequently asked questions

Pet insurance partner:

• Fortis Insurance Limited

See our pet insurance frequently asked questions

Caravan insurance partner:

• Canopius at Lloyd's

Legal Cover for home and car insurance:

• Motor Plus trading as Family Plus 

Home Emergency Cover:

• Inter Partner Assistance SA

Identity Theft Assistance Service:

• Europ Assistance Holdings Limited