16th June 2009 

Over 50s insurance provider RIAS is celebrating after being named as a finalist in the Customer Care Award category at the 2009 British Insurance Awards.

 

The specialist insurer has been recognised for its customer-centric culture and service innovation, including the launch of 'Voice of the Customer'. This is an online tool for all customer facing employees to feedback customer comments and insight in order to develop and further enhance the RIAS customer experience.  

 

Now in their 15th year, the British Insurance Awards showcase top class performance and innovation, rewarding achievement and raising standards across the industry. Being recognised by the Awards has become the benchmark by which the industry judges itself. 

Charlotte Palmer, Customer Experience Manager at RIAS, pictured with Anthony Gould from the British Insurance Awards

Janet Connor, Managing Director of RIAS comments: "Naturally we are thrilled to have been named as a finalist at this year's British Insurance Awards in the 'Customer Care Award' category. We have worked tirelessly to not only maintain our high standards of customer service, satisfaction and retention, but also to exceed our current achievements in these areas. Our purely organic growth has come from providing value for money products, together with the highest customer service standards, underpinned by investing in our employees, all of which provides our customers with a notable service experience from our UK-based contact centres." Anthony Gould, British Insurance Awards spokesperson said: "RIAS continued to develop its strong track record serving the over 50s market, using a new online tool 'Voice of the Customer' to develop its offering."

 The winners of the 2009 British Insurance Awards will be announced in July.