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RIAS launches enhanced website to support new brand proposition
Over 50s specialist insurance provider RIAS has launched an improved consumer website to support its brand refresh, new brand vision and proposition at www.rias.co.uk.
The website reflects the new RIAS brand identity, typefaces, photography and colour palette, and features RIAS’s new brand strapline of ‘RIAS, where insurance gets better with age’.
Consumer usability has been at the heart of the significantly improved functionality, with key changes implemented. These include a brand new consumer registration area, where consumers can benefit from being contacted before their renewal dates, and horizontal tab navigation, ensuring consumers can view the entire RIAS product range at the click of a button.
In addition, fresh imagery and ‘Your Options’, a dynamically resizing function which outlines specific product information and additional cover options available, all contribute to a positive online customer journey.
Leigh Calton, Head of Brand at RIAS comments: “As part of our brand journey and development we have designed our website to enhance our customer experience, and to complement our Brand Response TV Advertising campaign. With more and more over 50s consumers using the internet to research, quote and buy financial products and services online, our new website has been designed to stand out from the competition.”
The new RIAS website has undergone extensive usability testing, ensuring the enhancements and design meet consumers’ needs. Over the coming months it will see further developments and enhanced functionality.
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For further information please contact:
Lucy Pope
Consumer Communications Manager, RIAS
lpope@rias.co.uk
01202 254445
Blair Catchpole
Consumer Communications Executive
Blair.catchpole@fortis-uk.com
01202 254489
About RIAS
RIAS was established in 1992 and is a specialist provider of insurance products for the over 50s age group.
Part of Fortis (Insurance UK), RIAS has nearly a million motor, home and travel insurance customers, employs over 1,100 people across two UK sites, and is one of the UK’s fastest organically growing insurance intermediaries. RIAS negotiates with a panel of insurers to secure competitive, value for money products.
As a leading provider of award-winning personal and commercial lines insurance solutions in the UK, Fortis has a successful customer-centric strategy, founded on aligning its activities to how customers want to buy insurance, combined with delivering high quality products, manufactured at costs better than market norms.
Insuring around 7 million customers and working with a range of partners, Fortis is recognised for delivering consistent and high-quality customer experiences. In 2008, its non-life profit before tax and interest was £76 million and its non-life GWP was £760 million.