RIAS LAUNCHES NEW BROKEN BONES CASH PLAN

• Cover to provide financial support in the event of a bone break

• Over 7.7m UK over 50s are expected to suffer a bone fracture

Over 50s specialist insurance provider RIAS has launched a new personal accident product, the RIAS Broken Bones Cash Plan.

The RIAS Broken Bones Cash Plan provides customers with a lump sum payment of £400 if they break a bone in an accident, has no upper age limit and is available to new and current RIAS Home Insurance customers as an additional cover option. The plan can be taken out for an individual or to cover a couple.

For a premium of just £15.96 a year per person, or £1.33 a month, the cover provides a £400 cash payment, which can be used for anything at all, for example, help with travel costs if the customer is unable to drive.

With over 7.7m UK men and women expected to suffer a bone fracture after the age of 50¹, the RIAS Broken Bones Cash Plan offers the following key benefits:

• No excess payable;
• No medical required;
• No limit to the amount of new claims that can be made during the policy.

Janet Connor, Managing Director at RIAS comments: “Our Broken Bones Cash Plan is a welcome addition to our extensive product range, enabling us to offer high quality, value for money cover, protecting what’s important to our customers.

“With fractures and breaks a common occurrence amongst people over 50, the RIAS Broken Bones Cash Plan will provide a welcome financial relief in the event of an injury. And with no excess, age limits or exclusions on the number of new claims a customer can make during the policy term, our plan ensures that they’re covered when they need help most.”

The launch of the latest Home Insurance additional cover option follows the recent triple accolade RIAS received at the 2010 thisismoney.co.uk Awards where the specialist insurance provider was named the ‘Most Trusted Home Insurance Provider’, the ‘Best Home Insurance Provider for Customer Service’, and the ‘Best Overall Home Insurance Provider’.

The Broken Bones Cash Plan is just one of the cover options in the successful additional covers range provided by RIAS. Customers can tailor their home insurance policies to their exact needs and requirements, and give themselves cover and reassurance by choosing to add Home Emergency (£66), Garden Secure (£32), Personal Legal Protection (£21), or Key Protection (£18) to their policy, whilst also enjoying the following features and benefits as standard:

• Buildings cover up to £1 million.
• Up to £50,000 contents cover as standard (can be increased up to £100,000).
• New-for-old replacement on damaged or stolen items (excluding clothing and household linens).
• Accidental damage cover to electrical equipment such as TVs and computers.
• Identity Theft Assistance service – a support service to help if you believe you are a victim of this type of crime.

For more information about the Broken Bones Cash Plan, Home Insurance or the range of products RIAS offers, customers can contact RIAS on 0800 561 0711, or online at www.rias.co.uk

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For further information, please contact:
Lucy Pope, Consumer Communications Manager at RIAS on 01202 254445 or email lpope@rias.co.uk

Alternatively, contact Blair Catchpole, Consumer Communications Executive on 01202 254489 or email blair.catchpole@fortis-uk.com

Notes to Editors
1 One in two women and one in five men will have a fracture after the age of 50. This equates to 7.7m over 50s, using ONS Population Data, 2010.

The RIAS Broken Bones Cash Plan is provided by ACE European Group Limited and is subject to terms and conditions.

Significant exclusions to the RIAS Broken Bones Cash Plan include:
• Bones of the fingers or toes.
• Participating in certain hazardous activities, such as climbing, mountaineering, diving, parachuting.
• Driving over the legal limit.
• Alcohol, drug or solvent abuse.
• Pre-existing disease causing weakening of the bone, Osteoporosis or other bone disease.
• Repetitive strain (stress) injury or syndrome, any gradually operating cause.

About RIAS
RIAS was established in 1992 and is a specialist provider of insurance products for the over 50s age group.

Part of Fortis (Insurance UK), RIAS has nearly a million motor, home and travel insurance customers, employs over 1,100 people across two UK sites, and is one of the UK’s fastest organically growing insurance intermediaries. RIAS negotiates with a panel of insurers to secure competitive, value for money products.

As a leading provider of award-winning personal and commercial lines insurance solutions in the UK, Fortis has a successful customer-centric strategy, founded on aligning its activities to how customers want to buy insurance, combined with delivering high quality products, manufactured at costs better than market norms.

Insuring in excess of 7 million customers and working with a range of partners, Fortis is recognised for delivering consistent and high-quality customer experiences. In 2008, its non-life profit before tax and interest was £76 million and its non-life GWP was £760 million.