RIAS Strengthens its Marketing Management Team with Two Important Senior Hires

New Head of Customer Proposition and Head of E-Commerce roles appointed

Specialist over 50s insurance provider RIAS has appointed Vicky Lincoln and Charles Johnson to key roles, as part of its senior Marketing Team. Vicky has joined RIAS as Head of Customer Proposition and Charles has been appointed to the Head of
E-Commerce position.

Vicky joins RIAS from Barclays where she held the post of Chief of Staff, Marketing, with responsibility across Barclays Retail &Commercial Bank and Barclaycard. During her five years at the bank, Vicky worked in senior marketing roles including Head of Marketing & Online Proposition for Barclays Asset and Sales Finance. Vicky will be responsible for developing RIAS’ marketing capability by delivering strategic initiatives and opportunities to generate market leading customer propositions.

On her new role, Vicky Lincoln said: “I’m joining RIAS at an incredibly exciting time and I can’t wait to further develop the growing brand’s marketing communications and product management capabilities in order to support its increasing customer base.”

With over 12 years of marketing experience, Charles Johnson comes to RIAS from Bradford & Bingley where he held the position of Group Head of E-Business. As a key member of Bradford & Bingley’s senior team, he led the online activity across the B2B and B2C brands, achieving annual operating plans, profit performance and implementing significant change to meet strategic objectives. Charles will be responsible for developing the overall internet strategy and e-commerce platform for the over 50s brand.

Charles Johnson commented: “It is a pivotal time for RIAS’ digital journey, and my new role encompasses a massive opportunity to drive the brand’s multi-channel strategy forward and develop a really strong sales and service proposition for RIAS customers.”

Sarah Howe, Marketing Director at RIAS concluded: “I am thrilled to welcome Vicky and Charles to our Marketing management team. RIAS has experienced continual growth, which has been supported by our new brand identity, vision and proposition, and I am confident that Vicky’s and Charles’ expertise will help us to fulfill our ambition of being the natural and trusted choice for over 50s customers seeking products and services that provide peace of mind.

“This is an exciting time for RIAS with customer propositions and e-commerce playing a vital role in our strategy. These appointments, together with the combined talents and energy of our marketing team, will ensure that we can confidently drive forward our ambitious customer centred agenda.

Pictured (left to right): Vicky Lincoln, Head of Customer Proposition, and Charles Johnson, Head of E-Commerce.

For further information, please contact:
Lucy Pope, Consumer Communications Manager, RIAS on 01202 254445 or email lucy.pope@ageas.co.uk, or Blair Catchpole, Consumer Communications Executive on 01202 254489 or email blair.catchpole@ageas.co.uk.

About RIAS
RIAS was established in 1992 and is a specialist award-winning provider of insurance products for the over 50s age group.

Part of Ageas (Insurance UK) Limited, RIAS has nearly a million motor, home and travel insurance customers and employs over 1,100 people across two UK sites. RIAS negotiates with a panel of insurers to secure competitive, value for money products.

Ageas (formerly Fortis UK) is a leading provider of award-winning Personal, Commercial and Protection insurance solutions in the UK. Ageas UK distributes both its non-life and life products through a range of channels including brokers, IFAs, intermediaries, affinity partners and the Internet, as well as through its retail strategy via its wholly or partially-owned companies (RIAS, Ageas Insurance Solutions, Kwik-Fit Insurance Services, Text2Insure and InsureTech Systems). 

Insuring in the region of 7.6 million customers and working with a range of partners, Ageas is recognised for delivering consistent and high-quality customer experiences. It employs almost 4,000 people with a head office based in Eastleigh and others based in Belfast, Bournemouth