About RIAS

RIAS is a specialist in providing great value insurance for the over 50s. Since we launched in 1992 we’ve helped millions of customers enjoy peace of mind and provided comprehensive cover for a range of products.

Which? Recommended Provider

We are one of only five home insurance providers in the UK to be awarded Recommended Provider status for home insurance by Which?.

Which? award

Our service

Because we specialise in dealing with over 50s customers, we understand that they are generally safer and more experienced – whether it’s on the road, on holiday or protecting their homes – and so are less likely to make a claim. Our insurance has been designed to help save you money, without having to compromise on quality. We place importance on giving our customers peace of mind, at all times. So much so, we ensure that our customers enjoy access to a UK-based claims service to call upon whenever they need - on hand 24/7 to help get everything back to normal.

Our team

Our office & call centres are based in Bournemouth. We employ over 900 employees, all of whom are extensively trained to offer the highest level of service at all times. When you contact RIAS, we’ll give you all the time and attention you need to get the right cover for you. We pride ourselves on delivering the right service to you, but if we do get it wrong please give us the chance to put it right. Or, if we do a great job we would love to hear from you so we can pass the feedback on to those concerned.

If you do have any feedback please feel free to contact our Managing Director at MD@rias.co.uk

Our insurance

The insurance policies we can offer include:

Over 50s home insurance

Over 50s car insurance

Over 50s travel insurance

Over 50s caravan insurance

Over 50s breakdown cover

Over 50s life insurance

Over 50s funeral plans

Our charity activity

In addition to providing award-winning insurance, RIAS is also dedicated to social concerns. Read more about our charity activity. 

Our environmental policy

At RIAS we’re fully committed to reducing our impact on the environment. We’ve implemented a number of policies to cut down our carbon emissions and general waste, and to raise awareness of environmental issues among our staff. 

Our parent company

RIAS is a part of Ageas (UK) Limited, a leading provider of award-winning personal and commercial lines insurance and life protection in the UK. Ageas (UK) Limited distributes high quality insurance through a range of channels including brokers, IFAs, intermediaries, affinity partners and online. The company serves around 8 million customers in the UK and has picked up numerous awards for consistent and high quality customer service.

Ageas (UK) Limited is part of the Ageas Group - an international insurance group of significant scale. For more information about Ageas (UK) Limited please visit ageas.co.uk